3 Great Tips For Black Friday

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Black Friday can be seen as much as a gift and a curse to online retailers, but what if I told you there was a way to make more sales than ever without having to mas discount? In these 3 essential tips we will cover how to make more money per listings, increase your brand awareness and give you a great footing for some extra Christmas sales.

1. The Black Friday Gift Set – The Money Maker

Black Friday and Cyber Monday is all about looking for great Christmas gifts at a fantastic price, now if you’re like me and the majority of online shoppers, you’re likely not too have much time looking around for the perfect selection of gifts. So this where the magic comes in! gift sets are a saviour to people like me, it contains several items and looks like I’ve put a lot of thought into buying the perfect gift for my loved ones. So as the online retailer rather than discounting your individual items to compete in the crazy price wars that is Black Friday, you can create special bundle listings containing several items making sure you market it for black Friday. And as they are unique to you and your business, you can state the discount from the RRP and never really have to loose a penny.

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KEY TAKEAWAYS

  • List kit/bundle listings
  • Target the Black Friday keyword

2. Brand Yourself Through Black Friday – The Brand Maker

You’re going to see a massive increase of sales during Black Friday, make sure that any order you send out lets the customer know who you are. The simplest way to do this would be to make sure all the invoices you send are branded. You could even go down the route of using your invoices to drive your marketplace traffic to your website and entice them with special offers.

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KEY TAKEAWAYS

  • Include your website URL. Logo and a Promo on all of your invoices
  • Include where possible your Logo and URL on all packaging
  • It is important to have your own website

3. Get The Most From Christmas Using Black Friday’s Customers

So Black Friday and Cyber Monday has passed and you have processed tonnes of orders, now lets get really smart and target these customers. You know what they have bought and so you know what related products would interest them, use this data to run several email campaigns highlighting related products that may compliment their Black Friday purchases. It is even better if you can drive these customers to your own website and save on those marketplace fees.

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Sold them the gift set, now target them with the related product!

KEY TAKEAWAYS

  • Be smart and target your Black Friday customers with related items on your website
  • Use Mail Chimp or another email marketing solution
  • It is important to tailor your campaigns
Charlie McBroom

Charlie McBroom Growth Expert and Ecommerce Specialist