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  • Writer's pictureCharlie McBroom

10 Alternatives to eBay and Amazon in the UK

Updated: Oct 27, 2023


We have compiled a list of marketplaces specifically for UK sellers. This list, based on our experience and research offer the chance to generate additional streams of sales outside of eBay and Amazon.

So if you are looking for that gap to replace Rakuten or just want to spread your products out further, here are some really exciting channels to sell on.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”What we do best Row” _builder_version=”3.22″ custom_margin=”-138px|||||”][et_pb_row _builder_version=”4.0.1″ custom_padding=”45px||||false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.1″]


Alexa Ranking: 45 in the UK

Specialises in: Majority of categories

Additional info: Invite only

Being able to list on Tesco can be one of the most lucrative alternatives to eBay & Amazon. As an invite-only marketplace, Tesco are quite particular to who they let become a Tesco Partner (seller).

The key here is to have great looking products that will really compliment their marketplace.

Need help getting on Tesco


Alexa Ranking: 3622 in the UK

Specialises in: Majority of categories

Additional info: No Commission

Flubit is unique in the way it doesn’t charge any commission. How it makes its money is by asking you to give them a price cheaper than you would normally sell on Amazon on eBay.

The Buyer then uses Flubit to look for a cheaper alternative, Flubit then offers the buyer a price and makes their money in the difference to your original price and what they have offered the buyer.

It is not just Flubit your products will be found on but also channels like the Mirror’s tech & games web shop, mighty deals and a few others.

Need help getting on Flubit?


Alexa Ranking: 222 in the UK

Specialises in: Gaming, Technology, Toys, Clothing, Books (based around gaming and tech culture)

Additional info: Approval needed

If you’re selling gaming memorabilia, technology or anything I would consider cool (some may say ‘Geeky’) then Game could be the marketplace for you.

If your products match the feel of what a typical Game customer would buy, then this is definitely a marketplace to try.

Need help getting on Game?


Alexa Ranking: 5322 in the UK

Specialises in: Majority of categories

Additional info: Fruugo will translate and sell your items in 11 different languages.

Fruugo is a very interesting marketplace, operating in over 23 countries and 11 different languages, it is a surprise that some may not have heard about this marketplace before.

Some of our clients have had great success on Fruugo, the main benefit is that you only need to supply your products in your own language and own currency. Fruugo deals with the translations and currency conversions. They even deal with the customer service!

No joining or listing fees, this marketplace is definitely worth selling on.

Need help getting on Fruugo?

Alexa Ranking: 24372 in the UK

Specialises in: Majority of categories

Additional info: Invite only but products are often advertised in the Daily Mail.

Yes, the popular Newspaper has opened up an exciting new marketplace. Still invite only, this marketplace opens up a unique market that you may not typically reach on channels such as Amazon and eBay.

This is a very new marketplace but I can already see some big volumes coming in for the right sellers.

Need help getting on the Mail Shop?


Alexa Ranking: 99733 in the UK

Specialises in: Majority of categories

Additional info: No commission, only a subscription payment.

OnBuy has no commissions or listing fees but rather charges a monthly subscription fee. It has a wide selection of categories you can list to and has recently opened its doors to online sellers.

If you were a Rakuten seller, then this could be a nice niche marketplace to try. I think with time and more online sellers this marketplace could be a serious contender.

Need help getting on OnBuy?


Alexa Ranking: No Data For The UK

Specialises in: Majority of categories

Additional info: designed for independent retailers

So if you have a brick and mortar store, this marketplace is designed for you. With low commissions and the option for buyers to search for local shops to buy and collect from, this is great potential to both increase online sales and physical footfall.

Need help getting on Down Your High Street?


Alexa Ranking: 191 in the UK

Specialises in: Majority of categories

Additional info: Products need to be unique

Not On The High Street (NOTHS) is the marketplace for the unique. NOTHS is one of the most popular shopping sites in the UK and offers a great opportunity for online sellers.

You have to be approved to sell on NOTHS and this can be the hard part. Though their conditions don’t deliberately state this, you will be less likely to be approved if the lines you are planning to sell on NOTHS are also sold on more common sites such as eBay & Amazon.

Need help getting on Not On The Highstreet?


Alexa Ranking: 407 in the UK

Specialises in: Motoring, Cycling, Camping

Additional info: Approval Needed

If you sell products that are related to the typical Halfords customer then there is no reason you should not be selling on this marketplace.

Like the Game marketplace, it offers a potential market that you may not typically get on Amazon or eBay.

Need help getting on Halfords?


Alexa Ranking: 79 in the UK

Specialises in: Handmade Goods, Vintage Items and Craft Supplies

Additional info: Mass Produced Items are not allowed

So Etsy is the craft website, so to sell on here and do well your products need to have a handmade aspect about them. (or be over 20 years old to be considered ‘Vintage’)

Etsy state the following about handmade products:

All handmade items are made or designed by you. If you work with an outside manufacturer to make items that you have designed, you must apply for outside manufacturing and choose ethical manufacturing partners.”

If you have items that can fit into Etsy then this is a sure win Marketplace.

Need help getting on Etsy?

Need help in getting on the new marketplaces?

We have worked with many diverse online sellers selling on a variety of marketplaces, so if you’re looking to expand or need help with getting on with one of the marketplace mentioned, simply contact us.

Marketplaces are awesome and I would always recommend looking for as many to expand on as possible but don’t forget about other ways to increase your business.

Here are some quick ideas for alternative methods of generating sales outside of the traditional marketplaces.

  1. Own Website

  2. Voucher Sites (Groupon – Wowcher – LivingSocial)

  3. Re-Sellers (Where someone markets your products and you dropship)

  4. Email Campaigns

  5. Markets – Pop Up Shops

  6. “Click & Mortar” (Brick and Mortar stores that offer Click & Collect)

Good luck with your expansion, and make sure you get in touch if you have any questions.


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