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The B2B Guide to Going D2C: A Step-by-Step Strategy for Manufacturing and Wholesale Brands 🏭➡️💻
For decades, your business has relied on distributors, retailers, and wholesalers. You manufactured the goods or moved the bulk, and someone else handled the customer. It was simple, but it left a lot of profit and customer insight on the table. Today, more B2B (Business-to-Business) companies are realizing the immense opportunity in going D2C (Direct-to-Consumer) . Selling directly unlocks higher margins, grants access to invaluable customer data, and allows you to build a
Charlie McBroom
15 hours ago4 min read


The Hidden Costs of Inefficient Operations and How a Technical Consultant Can Save You Money 💰
Every e-commerce business tracks obvious expenses: cost of goods sold, marketing spend, and fulfilment fees. But beneath these visible costs lies a silent profit killer— inefficient operations . These are the hidden costs that don't show up as a single line item on your P&L, but they quietly erode margins, frustrate customers, and stunt your growth. Ignoring them can be more expensive than any investment you make in systems or expertise. The good news? A focused audit by a te
Charlie McBroom
6 days ago4 min read


5 E-commerce Tasks You Should Automate Today (And How to Start) ⚙️
In the fast-paced world of e-commerce, time is your most expensive inventory . If you or your team spend hours on repetitive, manual tasks, you’re not focusing on growth, strategy, or customer acquisition — you’re burning resources. The solution isn’t hiring more people. It’s automation . Automation — the core principle of operational excellence — allows your systems to handle the mundane, freeing your team to focus on high-value, strategic work. If you’re ready to stop juggl
Charlie McBroom
Nov 123 min read


Building a Solid Foundation: A Quick Guide to Creating Standard Operating Procedures (SOPs) for Your Business
🏗️ The difference between a growing e-commerce brand and one struggling with errors often comes down to one simple thing: Standard Operating Procedures (SOPs). Many business owners — especially those who started in a garage or a spare room — resist documentation. But as soon as you hire your first employee or ramp up order volume, relying on tribal knowledge becomes a recipe for mistakes, missed shipments, and customer frustration. SOPs are the instruction manuals for your b
Charlie McBroom
Oct 314 min read
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